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EconomicsUSD · Updated live

How the money works.

We’re a UK CIC. We are legally bound to publish what we take in and where it goes. Here’s how each transaction moves and the live transaction list that proves it.

Where every transaction goes

Three slices. That’s the whole model.

85%
5%
10%
85% · The campaign

Pacific Kings boards and safety gear, English classes, then the concrete skate park. What's left after the other two slices are paid.

5% · The photographer

Who shot the print. It funds their next shoot and builds a roster of locals who already know the place.

10% · The object

Making and shipping it print bill, fulfilment and the payment processor's cut, published line by line.

The 85% isn’t a generous-sounding number we worked back from. We costed the object first, set the photographer’s share second, and the project share is what’s left. Built in that order, it can’t flatter itself. Figures are illustrative pre-launch; they firm up against the live transactions once real orders move through.

Two ways to fund · kept apart on purpose

Campaign money, or the studio.

Fund this campaign

Money tied to the campaign in front of you. It flows into the active milestone cascade boards, classes, park and shows up in the campaign's transactions. One-off or recurring.

Support the studio

A buy-me-a-coffee for the platform, from $5/mo. It funds future.ly itself hosting, software, legal, equipment, travel and is reported in its own column. It never dips into campaign money.

Two entities · disclosed from day one

A charity shell. A trading arm.

UK Community Interest Company
no. 17120743 · parent + fundraising vehicle

Donations, sponsorships routed as donations, grants and founder money land here. Spent in line with the CIC's community purpose, so taxable profit nets to nil.

US LLC subsidiary
the trading vehicle

Print, tee and tote sales land here. A single member LLC files no income tax of its own & its net profit is donated up to the CIC, which redeploys it on community purposes.

End to end: net zero tax, maximum money to the work. Built on May 2026 tax advice — and published in full, because a disclosed structure carries less risk than a hidden one being found out.

The photographer share

5%, by name.

5% of every print price goes to the photographer who shot the image — a single account, reconciled monthly, paid by hand through Wise. The share funds their next shoot, which is the point. For Pacific Kings that photographer is Richard Ratcliffe, lead filmmaker and the eye behind the images.

The surplus

Committed in writing.

The cascade has an end: boards, classes, park. Anything net above the full target is committed in advance to seeding Campaign 002 — a commitment that is on the record from day one, before there’s any surplus to spend. The answer is published while the balance still reads zero.

Why this is different

Not a charity. Not a Kickstarter.

Cost transparency
CharityHidden behind “operating costs”
KickstarterHidden in the platform fee
future.lyThree slices, published line by line
What you take home
CharityNothing
KickstarterThe thing, sometimes
future.lyThe thing and the proof
When it ends
CharityWhen the appeal closes
KickstarterWhen the timer runs out
future.lyWhen the goal on the ground is met
Receipt
CharityA thank-you letter
KickstarterAn email
future.lyA public transaction line + your own order page
Live transactions · the receipt

Live and on the record.

Raised from supporters: $11,981 counted from every backing and order the moment it lands. Everything spent so far the trip, the registration, the platform was a founder donation, paid out of pocket before launch, so every supporter dollar from here goes to the work, not the setup.

Live · 16% of $75,000
$11,981RAISED
Skatepark$75,000
Support in crypto
Pay with BTC, ETH, USDC or SOL. Settled to the CIC and published like every other transaction.
All transactions · most recent first

Every transaction, in and out.

Raised from backers
$11,981
2026-10-15Support
Backing · Anonymous
+$100.00Donation
2026-10-15Sale
Order · Taming The Buffalo +1
+$113.50Paid
2026-10-12Sale
Order · Jungle Crew
+$64.00Paid
2026-10-10Support
Backing · Anonymous
+$50.00Donation
2026-10-09Sale
Order · The tee — white
+$53.00Paid
2026-09-13Support
Backing · @abdulrehman_code
+$27.00Donation
2026-08-30Sale
Order · The tee — white
+$56.50Paid
2026-08-24Sale
Order · Taming The Buffalo
+$61.50Paid
2026-08-20Sale
Order · The tee — white
+$53.00Paid
2026-08-18Support
Backing · Spud dem
+$25.00Donation
2026-08-14Support
Backing · Anonymous
+$75.00Donation
2026-08-14Support
Backing · Anonymous
+$50.00Donation
2026-08-13Sale
Order · Taming The Buffalo +1
+$164.00Paid
2026-08-09Support
Backing · Mystery Media Group Llp
+$54.02Donation
2026-08-09Event
Event · White Pacific Kings Tee
+$40.52Paid
Fees & deductions · published in full

What we keep, and why.

Per-order rates, taken from each transaction — not a running total. Each one lands as its own transaction line as orders settle.

Platform fee
$2.00
Flat, per order — runs the platform
Creator Fund
$1.00
Flat, per order — seeds the next film
Card processing
2.9% + 30¢
Stripe's cut, not ours
Common questions

Answers, before you ask.

An object costs something to make and ship printing, fulfilment and payment processing all take a cut, and that cut is real. We chose the object over a bare ask, and we publish the other 15% line by line so you can read it yourself. The figure is illustrative until real orders settle.

5% of every print price goes to the photographer who shot the image. Payments land in a single account, reconciled monthly, and John pays each one by hand through Wise. For Pacific Kings that photographer is Richard Ratcliffe.

Yes, the transaction list below carries every transaction, line by line, tagged by entity and category. Before launch it shows an honest zero state rather than placeholder figures once money moves, the rows fill in.

Anything net above the full Pacific Kings cascade is committed to seeding Campaign 002. That commitment is on the record from day one, visible before there's any surplus to spend.

Buying a print, tee or tote is a commercial purchase, not a tax-deductible donation, wherever you are. The deductible path is a donation to the campaign or the studio, which routes through the CIC. Your receipt states which entity applied.

Run trading through the charity and those profits face UK corporation tax. The LLC keeps trading at nil tax and donates its profit up to the CIC, which redeploys it on community purposes. Two entities, more money reaching the work. The nil-tax treatment rests on John staying non-UK-resident and we say so plainly.

Nothing is held hostage to a target. There's no countdown and no all-or-nothing threshold. Objects ship regardless, and the cascade funds whatever it reaches, in order. If the drop only reaches the first milestone, that's what gets built and the transactions show it.
How we count The Money
Founder donation — Startup costs the founder covered out of pocket, before launch so supporter money starts from zero.
Raised — Money in from supporters 0 until the drop opens. The founder donation is kept separate from this.
Spent — Money that has cleared our bank account.
Committed — We have placed an order or signed a SoW earmarked but hasn’t left yet.
In the account — Money currently held in the Futurely CIC's Wise account right now, founder seed. Read live and kept separate from supporter funds.
Card fees — Charged by Stripe and shown above for completeness they don’t come out of project funds.
Creator Fund — Pooled across campaigns to seed the next documentary.

Raised is counted from every backing and order as it lands; “in the account” reads live from Wise and Stripe. The founder’s pre-launch spending and the per-order rates are fixed. Shown in USD. Audited annually by Bishop Fleming, Bristol.